The truth about the Jaecoo 7: Britain's best-seller mystery

The Jaecoo 7 was Britain's best-selling car twice this year… so why are buyers in Malaysia walking past it? BIG Trend: the big events, tech and trends shaping our world. Subscribe for the next one. Walk into a car showroom in London, and the SUV in front of you looks like it should cost a fortune. Then you see the price: over three thousand pounds less than a plug-in Kia Sportage. Twice this year, it was Britain's best-selling car. So who makes it? Not BYD. It's Chery, a Chinese carmaker most people have never heard of, which now ships more cars out of China than anyone else. Walk into a showroom in Kuala Lumpur, and it's the Jaecoo 7 again. It's even built there. But this year, buyers are walking right past it. Same car. Different country. Different story. Why? In this video: the formula behind the Jaecoo 7, from London to Poland to Malaysia, what happens when someone beats it at its own game… and why you'll keep getting MORE car for less money. CHAPTERS 0:00 Same car, two countries. Why? 1:22 Who makes it? 3:12 Next stop: Britain. Why do people fall for it? 4:43 What's hiding under the floor? 6:52 Next stop: Poland. Does it work across Europe? 7:30 Next stop: Malaysia. Does the formula travel? 8:38 So what changed? 10:23 What did Jaecoo do next? 11:18 So what's really going on? 11:53 Is Britain next?