НОВЫЕ правила SEO на YouTube меняют ВСЁ (ПОБЕЖДАЙТЕ в поиске ИИ)
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НОВЫЕ правила SEO на YouTube меняют ВСЁ (ПОБЕЖДАЙТЕ в поиске ИИ)
100 просмотров · 4 дня назад
Searchable
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100 просмотров · 4 дня назад
YouTube SEO has changed because Google now runs Gemini inside YouTube's recommendation system, and Gemini reads a video's full transcript, audio and frames as well as its title, description and tags. Google owns both YouTube and AI Overviews, so the same video that ranks on YouTube can be cited in Google's AI search answers, often at the exact moment that answers the question. Four fixes win on both surfaces: pick questions that already return video, build Shorts to be the whole answer, add clear chapters and timestamps, and name what you are talking about out loud on camera.
See whether AI search is citing your videos or your competitors', free → https://www.searchable.com/free-visib...
Most founders, marketing teams and growth leads are still uploading to YouTube the old way: keyword titles, a description, a box of tags. YouTube has rebuilt how it reads a video, Google is pulling those videos into AI search answers, and almost nobody has adjusted what they publish.
So that's what this is. In just over 10 minutes you'll know exactly what YouTube changed, and the four fixes that win you more views and get your videos cited in AI search.
Here's what we get into:
→ What putting Gemini inside YouTube's recommendation system actually changes about how your video is read
→ Why your YouTube SEO strategy is now an answer engine optimisation strategy
→ The questions worth making a video for, and how to find them before you film
→ The view count that proves you don't need a big channel to get cited
→ The one exception to how AI search cites video, and what it means for your Shorts
→ The 56.9% number that makes chapters and timestamps non-negotiable
→ The free fix you make on camera so any sentence can be lifted into an answer
→ Which AI engines send people to an exact second of your video, and which never do
→ Watch next: Why AI Search QUOTES YouTube Over Your Website → • Get CITED in AI Search Without Going Viral...
Chapters:
0:00 How YouTube's new SEO rules change your strategy
0:57 How Gemini changed the YouTube recommendation system
1:38 What is Ask YouTube
2:04 What are YouTube custom feeds
2:34 Why YouTube SEO is now answer engine optimisation
3:34 How to pick YouTube video topics that get cited in AI search
4:06 Do YouTube titles and descriptions still matter
4:48 Do you need a big channel to get cited in AI search
5:30 How YouTube Shorts get cited in AI search
6:28 Why YouTube chapters and timestamps matter for AI search
8:02 Why you should name what you're talking about on camera
8:43 Which AI engines link to a moment inside a video
9:19 The new YouTube SEO strategy in four fixes
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Here's every term from this video, defined properly:
SEO (Search Engine Optimisation): Earning unpaid visibility in search engines.
Ask YouTube: YouTube's question-based search feature that builds an answer out of videos, Shorts and sections from inside them.
AEO (Answer Engine Optimisation): Optimising to be cited/recommended inside AI answers. Also called GEO or AI search.
Prompt research: The successor to keyword research; not what words people type, but what questions they ask.
Citation: A linked source an AI used in its answer (vs. a mention, which is just being named).
AI Overview: Google's AI-generated summary at the top of the results page; a major driver of zero-click.
Video chapters: Timestamped, labelled sections in a YouTube description that divide a video into segments machines can match to questions.
Deep link: A citation that sends the viewer to a specific moment inside a video rather than to the start.
Quotable content: A page written so a machine can lift a clean line straight out of it.
And the one number worth remembering: Searchable analysed every Google AI Overviews citation of a long-form YouTube video across the brands it tracked in August 2026 and found 56.9% sent the viewer to a specific moment inside the video rather than to the start.
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