How Aaron Built a Meaningful Memorial Jewelry Brand While Balancing Fatherhood

👉 Apply to work with Robyn inside Jewelry Business Academy: https://www.jewelrybusinessacademy.co 👉 Follow Robyn on Instagram: / robynclarkcoaching On this channel, we talk about: Growing a jewelry business Selling handmade jewelry Jewelry business coaching How to sell more jewelry Building a profitable jewelry brand Jewelry marketing Wholesale for jewelry designers Jewelry business systems Starting a jewelry business Growing your handmade business Marketing for jewelry designers How to make consistent jewelry sales Jewelry business strategy Instagram for jewelry business owners Turning your jewelry hobby into a business Building a sustainable jewelry business Selling out a jewelry launch Jewelry launch strategy Jewelry business for moms Handmade jewelry business tips Jewelry Business Academy . . . In this episode of the Jewelry Business Academy podcast, host Robyn Clark sits down with Aaron May, founder of Maniac Metals. After falling in love with metalsmithing nearly three years ago, Aaron discovered a unique calling in creating handmade memorial jewelry using cremated remains. Aaron shares his journey of turning a deeply personal gesture for his wife into a thriving niche business. He discusses how he balances the emotional weight of holding space for grieving families, manages his daily fabrication workload alongside life as a new father, and builds authentic trust with his community. In This Episode, We Talk About: How a single custom piece inspired Aaron to launch a dedicated memorial jewelry niche Combining a background interest in therapy and mental health with hands-on metalsmithing How transparency around handling sentimental materials builds deep client trust Why personal connection and showing your face on social media transforms client relationships Transitioning from weekly batching to daily production limits to reduce overwhelm and boost efficiency Using time audits to streamline business operations during major life transitions Balancing full-time home-based studio work with fatherhood and family life Strategies for navigating social media algorithm changes and testing content formats Transitioning from online sales to hosting local hands-on memorial jewelry workshops