Playbook 8 – Gen-Z, Fashion, Community. What’s Next with Nef’s Finds.

How to build a Gen-Z fashion brand that has taken the internet by storm | Nefertari, Nef’s Finds | What’s Next Podcast Building a fashion brand that Gen-Z truly connects with isn’t just about trends- it’s about identity, belonging and community. This is the zero-to-one playbook for turning aesthetic vision into an internet-loved clothing label with a loyal and engaged following. In this episode of What’s Next, we sit down with the inspiring Nefertari, founder of Nef’s Finds- one of the fastest-growing Gen-Z fashion brands that’s taken Instagram by storm. From being spotted on celebrities to becoming a go-to label for young trendsetters, Nefertari shares how she built not just a brand, but a tight-knit digital community that feels seen, heard and involved. She opens up about starting from scratch, leveraging social media for organic growth, nurturing a strong two-way relationship with her audience and turning customers into brand advocates. 🎙 What You’ll Learn in This Episode: ✔️ How to build a fashion brand that resonates deeply with Gen-Z ✔️ Turning Instagram reach into a strong, engaged community ✔️ Creating emotional connection that drives loyalty and repeat buyers ✔️ The mindset shifts needed to grow from small brand to community favourite 🎯 This One’s For: • Founders building community-first fashion brands • Gen-Z creators growing digital-first businesses • Anyone curious about how internet brands turn followers into family 01:35 How it all started 06:57 How do you go about thinking for the big Indian market 10:50 Building in the fashion space today 13:15 Operations 20:40 Process undergone by each piece of clothing 26:12 Advantages of small homegrown brands 28:20 Pricing 30:20 Narration on social media 34:10 Returns and Sizing 41:20 Experience at The Lil Flea 43:55 Marketing 51:15 Sustainability 55:50 What’s Next for Nef’s Finds 🔗 Find us on: NEF's finds https://www.instagram.com/nefsfinds/?... Nefertari https://www.instagram.com/nefertarijo... Website: https://nefsfinds.com/ Say hi to us on:   / watch.whatsnext     / namratarchawla   https://x.com/_whatsnextpod_/   / whatsnext-pod   Email us - namrata@entrepreneurs-in.com 📢 Like, Comment & Subscribe! If you found this valuable, hit the like button, drop a comment with your biggest takeaway, and subscribe for more insights on Indian startups & the culture shift in India #businesspodcast #fashion #communitybuilding #genz #brandbuilding