Season 2 Ep. 17 - The Aesthetics Algorithm featuring Michael Razanno

Social media in aesthetics can feel like a monster… or the most powerful machine in your business. In this episode of The Skintrovert, I’m joined by Michael Razzano for a real conversation about showing up online in an industry built on visibility, trust, and education. We dive into the pressure of creating content, the difference between influence and credibility, building a personal brand without losing yourself, and how social media can either amplify your voice—or completely overwhelm it. If you’ve ever questioned what to post, how to stay authentic, or whether social media is helping or hurting aesthetics… this one’s for you.