Why more AI content won't fix your travel marketing | Brennen Bliss

In this archive episode of the Everything AI in Travel podcast, I speak with Brennen Bliss from Propellic about AI, search and the marketing work that actually helps a travel business sell. More pages and more posts are easy to produce. But are they adding anything a customer needs? Got a travel problem AI might solve? Find the AI you need: tell me what's frustrating you and I'll personally introduce you to someone who can help. https://docs.google.com/forms/d/e/1FA... This conversation is from May 2024, when Google's Search Generative Experience was still being discussed and tested. Search products, advertising features, figures and predictions in the interview reflect that time, not current claims. Brennen distinguishes what was known from what he thought might happen next. We dig into: 🔎 How AI answers could change search traffic and customer discovery 🧱 Why technical access, useful content and authority still matter ✍️ Adding first-hand expertise instead of repeating what's already online 📚 Quality over volume when using AI to help write content 📱 Why a bigger social following isn't automatically a better commercial result 🎯 Using customer data and personas to make messages more relevant 📊 Feeding advertising platforms accurate booking and revenue data ☎️ Connecting enquiries and offline sales back to advertising performance 🛒 Focusing content effort on the product pages customers use to decide and book 🎙️ The potential of better voice assistants Brennen's advice is practical: start with the customer, add information only your business can provide, and measure the outcomes that matter. AI can help with the work, but it doesn't replace a useful product, a clear message or sound measurement. TravelAI sponsored this podcast at the time of recording. Archive episode. Recording-date metadata uses 2 May 2024, the Descript project-created date. The speakers refer to 1 May during the interview. Enjoyed it? Subscribe so you don't miss the next one, and share this episode with someone in travel who'd get something from it. Want the weekly version? The Everything AI in Travel newsletter: https://everythingaiintravel.beehiiv.... #EverythingAIInTravel #AIInTravel #BrennenBliss #Propellic #TravelMarketing #SEO #GenerativeAI #TravelTechnology #DigitalMarketing