The ENTIRE Story of Apple In 15 Minutes

Apple started with two young engineers and an idea that seemed almost impossible: make computers useful to ordinary people. But Apple's story wasn't a straight path to success. The company became a personal-computing pioneer, lost its way, pushed Steve Jobs out, struggled through the 1990s — and then brought him back at the moment Apple desperately needed a new direction. This documentary tells the story of Apple from its 1976 beginnings through the Apple II, Macintosh, Steve Jobs' departure, Apple's crisis, his return, the iPod revolution, the iPhone, and the transformation of Apple into a global technology empire. What You'll Discover How Steve Jobs, Steve Wozniak and Ronald Wayne started Apple How the Apple II turned a small computer company into a major business Why the Macintosh changed personal computing Why Steve Jobs was forced out of Apple How Apple's struggles in the 1990s nearly destroyed the company Why Steve Jobs' return became Apple's greatest turning point How products like the iPod and iPhone transformed Apple's future You'll also see how Apple evolved beyond computers into smartphones, tablets, wearables and digital services — and how the company continued expanding after Steve Jobs under Tim Cook. In 2026, Apple entered another major leadership era as John Ternus became CEO and Tim Cook became executive chairman. Every Company Has a Story. Subscribe to Company Docs for more cinematic documentaries about the companies, founders, decisions and turning points that changed the business world.