In Business with AI - AI adoption

In this episode of In Business with AI, Melbourne Business School Dean Professor Jenny George sits down with Simon Kriss, the founder of Sovereign Australia AI. Simon spent 30 years working in customer experience before consulting with brands like Coca-Cola and Apple. He’s the author of The AI Empowered Customer Experience and consults with boards and executives on how to build AI literacy. In this episode, Simon unpacks the different layers of AI adoption, where he believes Australian organisations need sovereign capability and the risks of data going offshore. Simon shares how AI is changing customer experience, why customer testimonials matter more in the AI era and his advice to capture high value business opportunities.