Bi-variate Analysis-Tests of Association/Relationship

This video helps in understanding the use of common methods of analysing two variable at a time to explore the pattern & strength of relationship/ association between them. The various methods described in this video are how and when to use chi square test, Cramer's V & Phi test statistics, Pearson's r, Spearman's rho, and comparison of means+ eta. Source: Bryman & Bell (2011). Business Research Methods, Oxford University Press.