Corporate America Dealing With Uncertainty | Forrester & Prudential Leaders

Corporate event leaders are navigating unprecedented uncertainty. In this candid discussion, Tavar James, VP of Marketing & Global Head of Events at Forrester, and Barbara Rohloff, Global Sourcing and Procurement Lead Category Manager at Prudential Financial, join Barbara Scofidio, Editor at Skift Meetings, to unpack the challenges corporate planners face today. Key topics include: The impact of geopolitical shifts on destination choices Budgetary pressures from tariffs and shrinking resources Service challenges as hotel partners struggle to keep up Attendance hurdles and concerns around U.S. entry The session opens with a live word cloud capturing how planners feel in real time - stressed, hopeful, challenged - and then dives into the realities shaping corporate events today. This conversation sheds light on how global corporations are adapting and where opportunities for resilience and innovation lie. Connect with Skift Meetings LinkedIn:   / skift-meetings   X:   / skiftmeetings   Facebook:   / skiftmeetings   Instagram:   / skiftmeetings   WhatsApp: https://whatsapp.com/channel/0029VaAL... Subscribe to @SkiftMeetings and never miss an update from the meetings and events industry.