Webinar 2 : Your Customers Are Sending Signals. Is Your Email Program Listening?

Mailora, in association with the Canadian Email Summit, brings together industry leaders for an insightful webinar on customer signals, lifecycle marketing, and building more relevant email experiences. Webinar Topic: Your Customers Are Sending Signals. Is Your Email Program Listening? Customers are constantly giving us signals through what they engage with, ignore, revisit, adopt, or stop doing. The challenge is knowing which signals actually matter and how to turn them into better email and lifecycle decisions. In this practical session, Anna Levitin and Matthew Vernhout will explore how customer behavior can shape smarter segmentation, automation, timing, and communication. We'll discuss the data points teams often overlook, how to apply behavioral insights across key lifecycle moments, and how to balance automated journeys with planned campaigns during busy periods. The session will also explore when email is the right response to a customer signal and when another channel may be more appropriate, with practical ideas attendees can apply to their existing email and lifecycle programs. About Organizer: Mailora is a leading Email Deliverability Intelligence platform that empowers marketers to make smarter sending decisions. By combining inbox placement testing, AI-powered insights, and advanced diagnostics, Mailora helps teams understand why emails perform the way they do, so they can send with confidence.