Brands & Banter Episode 11 - It's Not Retro. It's Our Brand.

In 2012, Brian Lee left a 32-year banking career, teamed up with three friends, and bought Frostop, a root beer brand born at a 1926 Ohio drive-in. This year it turns 100. He joins Brands & Banter to talk about reviving a heritage brand without treating it as a relic, getting on the shelf through hardware and farm stores instead of the grocery aisle, and why, to him, Frostop was never "retro." It's just the brand.