Tay Guan Hin x The Story Lens podcast with Haydon Perrior

Hosted by Haydon Perrior Tay Guan Hin grew up in a family of doctors in Singapore, drew all over his textbooks, and ended up running creative at Saatchi & Saatchi, BBDO and JWT. He's now APAC regional director of The One Club and wrote Collide, a book about using conflict to make better work. This one is the agency end of the industry, a long way from where I sit. We cover the teacher who told his mum to let him draw, the Fortnite game that recruited nurses by making healing the only way to win, why perfect AI output now reads as fake, and his argument that too much information kills your judgement. Also what happens to creators when the platforms we rely on die, which they always do. Recorded February 2026. "If I'm surrounded by yes men, you get work that's totally boring." "If you make your AI video or content too perfect, people will think it's fake." "Too much information makes you less creative because somehow you've lost your judgment." Chapters 0:00 Who Tay is 1:03 Drawing on textbooks in a family of doctors 4:05 Why advertising and not graphic design 5:27 Art Center, Los Angeles, and best of show in 1990 8:13 Collide: embracing conflict to boost creativity 12:30 Healing instead of killing: recruiting nurses through Fortnite 15:46 Reverse mentorship 17:29 AI slop, and why imperfection now reads as human 23:00 Too much information makes you less creative 25:02 What independent creators get wrong about ideas 27:30 When the platforms die 31:07 Ads inside ChatGPT 33:43 Keep your thumbprint Tay Collide: Embracing Conflict to Boost Creativity (Penguin Random House SEA) LinkedIn: Tay Guan Hin Haydon Perrior, Photographer + Director https://haydonperrior.com   / haydonperrior   The Story Lens https://thestorylens.co.uk https://open.spotify.com/show/0aluyHh...