The Font of All Knowledge

Fonts. You use them every day, you judge them before you've read a word, and yet most of us have never thought too hard about why they matter. In this episode, we do. We get into the history of fonts (yes, there's a difference between a font and a typeface, and yes, it's mildly pedantic), the psychology of why the wrong font on a serious deck immediately feels off, and how to find the right one when you don't have a brand police officer breathing down your neck. We run through how PowerPoint, Google Slides, Canva and Keynote each handle fonts differently, why those differences matter more than you'd think, and what can go wrong the moment you share a deck with someone else. Andy shares his font test method, PK makes the case for playing it safe, Emma reminds us that every font is doing psychological work and Mark explains why you should always set the typeface in your theme but never the weight. Whether you're locked into a corporate brand kit or starting from a blank slide, this one will change how you look at every presentation you build from here. Episode runtime: ~32 minutes Hosts: Mark Robson, PK Steffen, Emma Pritchard, Andy Bundock Timestamps 00:27 Introduction 02:51 History of fonts 04:47 Choosing a font 08:10 Working with fonts in different software 19:56 Good to Great - Theme fonts on PC and Mac 23:47 Recap of Tools and Resources 26:26 Final Thoughts Links & Resources What the Font: http://www.myfonts.com/pages/whatthef... Google fonts: http://fonts.google.com  Wordmark: http://wordmark.it Julie Terberg - Choosing Fonts for PowerPoint Whitepaper: http://designtopresent.com  BrightSlide by BrightCarbon: http://www.brightcarbon.com/brightslide/ Font pairings: http://Fontpairs.co  Typewolf: http://www.typewolf.com  Slidewise by Neuxpower: https://neuxpower.com/slidewise-power...