Episode 011: Cordell Broadus

Cordell Broadus walked away from a UCLA football scholarship — twice — to build his own path. Now he's the creative director behind Doctor Bombay Ice Cream, the hip-hop inspired brand he co-founded with his father Snoop Dogg that's grown into an eight-figure business sold in Walmart and 7-Eleven. In this episode, Cordell opens up about growing up in a 17-person household, the Kobe Bryant conversation that changed his mindset, how a Bored Ape NFT turned into an ice cream empire, helping his family buy back Death Row Records, studying at Harvard Business School, and why he thinks the Broadus family still has more work to do to become one of the best brands on Earth. We sit down at the Snoop Dogg family compound in Inglewood, CA to talk legacy, failure, gaming, Web3, and what it really means to build a brand bigger than yourself. Chapters: 0:00 – Who is Cordell Broadus 1:03 – Inside the Broadus family compound 3:58 – Growing up in a 17-person household 9:41 – The conversation with Kobe Bryant 10:31 – Embracing his father's legacy 12:05 – Getting recruited to play football 14:29 – From Web3 to fashion to CPG — finding the thread 20:48 – Discovering he's "the connector," not the creative 21:27 – Learning from failure 23:17 – The origin story of Doctor Bombay 29:27 – Inside the brand's creative process 32:38 – Brick and mortar losses & lessons 33:40 – His North Star: gaming and Death Row Games 35:10 – The FaZe Clan meeting that led to Web3 36:55 – Helping buy back Death Row Records 37:40 – Studying at Harvard Business School 44:16 – A day in the life of Cordell Broadus 47:00 – His real estate portfolio 51:51 – Finding his superpower 54:25 – Crumbs of Wisdom segment 58:25 – Brands and people who inspire him 1:00:29 – Is the Broadus family one of the best brands on earth? This episode is brought to you by Tracksuit, Open Fortune, and The Clios Creator Awards. Best Brands on Earth is a podcast from The Clios, hosted by Hayley Clover and Matt Kerbel, produced by Third Wall Creative. #BestBrandsOnEarth #CordellBroadus #SnoopDogg #DoctorBombay #DeathRowRecords #BrandBuilding #Entrepreneurship #Web3 #NFT #HipHopCulture #FamilyBusiness #PodcastClips #CreativeDirector #StartupStory #TheClios