Head of Product at Keep Converting l Fundamentals of Experimentation

Every team says they're "data-driven." Far fewer can tell you which of their experiments actually changed a decision. We're bringing Mahmoud El Sharkawy, Head of Product at Keep Converting, for a practical session on the fundamentals of experimentation — how experiments really work inside a product team, not how they look in a textbook. Fundamentals of Experimentation What you'll learn: When to run an experiment — and when running one is a waste of your team's time How to design an experiment whose result can actually change a decision A/B testing, multivariate, and multi-armed bandits: how they differ and when each one fits How to read results and avoid the traps that fool experienced teams What AI genuinely changes about experimentation, and what it doesn't Speaker Mahmoud Elsharkawy- Head of Product at Keep Converting   / mahmoudelsharkawy   Host Ahmed ElZomor - Product Lead & Co-founder at Prdkt+ About Prdkt+ Prdkt+ is a product management community for the MENA region — webinars, workshops, and practical sessions with people actually doing the work. Join our WhatsApp channel: https://whatsapp.com/channel/0029VbAm... #ProductManagement #AIProduct #ProductStrategy #PrdktPlus #ProductDiscovery