Why everyone’s now obsessed with fibre (and cabbages) - What in the World podcast, BBC World Service

Vogue and Business Insider have declared 2026 the ‘year of the cabbage’. The vegetable has gone viral amid the rise of ‘fibremaxxing’ - with young people posting reels praising it for its versatility and trying to glamourise it with healthy gourmet-style meals. So, why has the humble vegetable had a rebrand? And what does it tell us about Gen-Z finances? Click here to subscribe to our channel 👉🏽 https://bbc.in/3VyyriM BBC reporter Basma El-Atti explains the trend - and tells us about the fibre gap. And Zara Hiridjee, a nutritionist in the UK, explains how much fibre we need, whether you can have too much, and the different types of fibre you need in your diet. 00:20 Intro - The year of the cabbage 01:13 Cabbages taking over TikTok & Pinterest 02:13 Why cabbage is suddenly 'in' 03:24 A nutritionist on fibre intake 03:58 What happens if you eat too much fibre too fast 04:57 Whole‑food fibre vs supplements 06:33 What ‘fibremaxxing' actually means 08:04 The shift away from expensive wellness trends 09:00 Fermented fibre - the kimchi boom 10:13 What’s next? The year of the radish? Watch more episodes from What in the World here 👉🏽    • What in the World   Instagram: @bbcwhatintheworld Email: whatintheworld@bbc.co.uk WhatsApp: +44 330 12 33 22 6 Presenter: Iqra Farooq Producers: Chelsea Coates, Benita Barden and Emilia Jansson Video producer: Baldeep Chahal Editor: Verity Wilde ---------------- This is the official BBC World Service YouTube channel. If you like what we do, you can also find us here: Instagram 👉🏽   / bbcworldservice   Twitter 👉🏽   / bbcworldservice   Facebook 👉🏽   / bbcworldservice   BBC World Service website 👉🏽 https://www.bbc.co.uk/worldserviceradio Thanks for watching and subscribing! #BBCWorldService #WorldService #fiber #protein #health #fibre