What To Do With Your Money In 2026 (From a $10B Investor) - Samuel Rhee

Thank you for checking out The Front Row Podcast and my interview with Samuel Rhee This is the 98th episode Of The Front Row Podcast Samuel Rhee is Co-Founder, Chairman, and Group Chief Investment Officer of Endowus, the Singapore-headquartered digital wealth platform. He heads the Endowus Investment Office, where he is responsible for asset allocation and investment selection across the firm’s offerings, and he has built the company around a single conviction: that individual investors should have the same advice, access, and institutional-level pricing that sovereign wealth funds and university endowments take for granted. Under his leadership, Endowus became the first digital adviser for CPF investing in Singapore and the first scaled independent financial adviser in the region to return all trailer fees to clients. Before co-founding Endowus in 2017, Rhee served as CEO and CIO of Morgan Stanley Investment Management in Asia, capping nearly three decades of institutional investing experience across Singapore, Hong Kong, and London. He left at the height of that career to build what he describes as the second, more purposeful half of his working life. Born in Korea and raised in England before moving to Asia, he has called Singapore home for over twenty years. Rhee is a member of the World Economic Forum’s Longevity Steering Committee and a vocal advocate for financial literacy, evidence-based investing, and the elimination of hidden fees. This conversation matters because it comes from someone who has sat on both sides of the table: the institutional investor who had everything, and the retail client who discovered he had almost nothing. YOUTUBE TIMESTAMPS 0:00 Trailer 0:26 Introduction 0:57 The Mistake Even The Best Investors Make 2:53 What Risk Actually Means 5:57 Taking Risk Without Being Paid For It 7:58 Why We Never Learn From Bubbles 12:40 Is AI A Bubble? 15:45 Walking Away From Morgan Stanley 18:12 Show Me The Incentives 22:35 Everybody Is Selling 23:01 Why Retail Investors Have No Bargaining Power 29:47 Why The Robo-Adviser Playbook Failed In Asia 35:02 Advice, Access, Cost 38:47 Where A Beginner Should Start 40:50 Spending, Saving, And Propensity 42:54 How Sam Would Invest $100 48:26 Greed, Fear, And The Missed Rebound 51:48 Bootstrapping Through The Funding Winter 56:11 Doing AI Without Firing People 1:01:06 Advice For Young People 1:03:55 Closing A huge thank you to our amazing Front Row Friends for supporting and advancing the podcast: @marinama2728 @deborahchoi1455 @annkowong @yewchoutan5876 Full transcripts of episodes can be found here: https://www.ykeith.com/tag/podcast/ Feel free to mingle in the comments below or head to... Instagram:   / frontrow.65   Linkedin:   / keith-yap   Website: www.ykeith.com Email: keith@frontrow65.co Get access to every episode by subscribing for free on Spotify: https://creators.spotify.com/pod/show... or Apple Podcasts: https://podcasts.apple.com/sg/podcast...