What Breaks When Your Home Service Business Hits $5M

Home service marketing changes once you hit $5M. More leads won’t fix bad booking rates, poor revenue attribution, limited technician capacity, or a broken sales process. Jack Carr and Sam Preston break down how HVAC, plumbing, electrical, and home service companies can improve marketing ROI by tracking leads to revenue, improving booking rates, and understanding where their marketing funnel is actually breaking. They also cover Google Ads, Performance Max, AI search, review velocity, and where home service lead generation is heading next. ━━━━━━━━━━━━━━ In This Episode ━━━━━━━━━━━━━━ • What breaks in home service marketing around $5M • Tracking marketing leads to revenue • Why cost per lead can be misleading • Matching lead volume to technician capacity • Improving call center booking rates • When a lead problem is actually a sales problem • Google Ads and Performance Max • AI search and the future of home service marketing • Why review velocity matters ━━━━━━━━━━━━━━ Sponsors ━━━━━━━━━━━━━━ Big Reputation Get more from your Google Business Profile with Big Reputation. Automate reviews, improve local visibility, and turn more Google searches into inbound calls. Learn more: https://www.bigreputation.ai/oao?utm_... Service Scalers Get more high-quality leads with marketing built for home service companies. Book a free strategy call: https://os.servicescalers.com/go/oao_... Avoca See how Avoca helps home service companies book more jobs with AI that handles calls, texts, follow-ups, and dispatching. Book a demo: https://www.avoca.ai/partners/oao ━━━━━━━━━━━━━━ Connect ━━━━━━━━━━━━━━ Jack Carr https://x.com/thehvacjack Sam Preston   / sam-preston-a682103b6   ━━━━━━━━━━━━━━ Chapters ━━━━━━━━━━━━━━ 00:00 Why Marketing Breaks at $5M 04:03 Tracking Leads to Revenue 18:53 Marketing Spend and Technician Capacity 24:13 Fixing Your Booking Rate 28:41 Sales Process and Fulfillment 33:41 Google Ads, AI Search and What’s Next