What Brands Get Wrong About Podcast Success

What do you think are the primary barriers keeping brands from launching and sustaining a successful and effective podcast? In this episode of Push Play, Seth Silvers and The Real Brian examine new research into how brands are approaching podcasting. They also unpack why so many businesses remain skeptical about its effectiveness. They identify some of the common barriers: unclear audiences, weak content, inconsistent publishing, and a lack of strategy to name a few. They also explain why many shows fail because the underlying podcast isn't strong enough to achieve its intended goals. Seth and Brian discuss why businesses need to build a podcast that genuinely serves their core audience, establishes sustainable expectations, and gives the medium enough time to produce meaningful results. Thank you to our partner Nomono. Nomono sets up in seconds and doesn’t require any audio engineering expertise. Nomono gives us a professional sound regardless of our location. Nomono’s system gives you integrated recording, enhancement, and a great editing solution right out of the box that saves you time and money. Find out more about their microphones and podcast software suite at nomono.co/pushplay What you’ll learn in this episode: (02:37) Survey findings from brand marketing professionals reveal that less than half of businesses currently leverage podcasting in their marketing strategy. (05:55) The biggest barriers businesses face when considering a podcast. (12:06) Unclear audience definition, weak content, poor production, and a lack of entertainment value can prevent a podcast from gaining traction. (16:46) Understanding your podcast statistics, making small improvements, entertainment value, and actively requesting specific audience feedback can help strengthen your show. (19:29) Personally sharing your podcast and giving people a specific reason to listen can be more effective than simply relying on general marketing. (23:48) Maintaining strong conviction and personal dedication ensures that company podcasts build authentic authority and long-term audience trust. (29:42) Why sustainable publishing consistency matters, how audience expectations create trust, and why businesses need to choose a publishing schedule they can maintain. (38:38) Podcasting requires structure and patience. Connect with your hosts: Seth Silvers: https://www.linkedin.com/in/sethsilvers/ The Real Brian: https://www.linkedin.com/in/iamtherealbrian/ Subscribe to "Push Play": Website: pushplaypodcast.com Apple Podcasts: https://podcasts.apple.com/us/podcast/push... Spotify: https://open.spotify.com/show/3Rcpm7D1FWTE... YouTube:    / @pushplaypodcast   Learn more about Story On: Website: https://www.storyon.co/ LinkedIn: https://www.linkedin.com/company/storyonmedia Instagram: https://www.instagram.com/pushplaypod/ Facebook: https://www.facebook.com/StoryOnCo/ Push Play is the podcast strategy and growth show for brands and businesses. Podcasting can unlock incredible growth for brands who do it right and in this show, Seth Silvers and The Real Brian bring the tactics, advice, and direction needed for brands wanting to use podcasting to grow their business. This episode was produced by Story On Media: https://www.storyon.co/