How a Small, Extinct Ohio Convenience Store Became a Japanese Giant

In this video I cover the birth of Lawson, a small dairy convenience store from Ohio. I walk you through its rise and expansion across the USA to its eventual decline due to declining sales, controversy and failure to modernize. Meanwhile, across the world, Lawson in Japan would grow massively. Becoming famous in the country for its ability to meet an ever-changing Japanese lifestyle. Learn how a dairy store from po-dunk Ohio became the 3rd largest convenience chain in Japan with my latest business history video-essay! #japan #lawson #historyof Music: Bensound.com Thank you all for watching, please subscribe for future video-essays on various topics!