Why Your Podcast Doesn’t Need Thousands of Listeners to Win Clients–Carlos Ponce

For B2B companies, a podcast can be more than a content channel — it can become a way to build real relationships with potential clients. Carlos Ponce has built People Bound Marketing around this idea, using podcast conversations to help companies establish authority, create connections, and build stronger business pipelines. In this episode, Kasia sits down with Carlos Ponce, Founder of People Bound Marketing, to talk about using podcasts for B2B growth, why relationships matter more than download numbers, how AI can speed up podcast production, and his plans to expand into the Scandinavian market. ⏱️ What we cover 00:00 Intro 01:02 What People Bound Marketing does for B2B companies 03:00 Why Carlos chose to build an intentionally small company 05:00 Taking a multinational approach to podcast production 08:00 Why mid-sized tech companies are the ideal clients 10:00 How podcasting can create business opportunities 12:00 Why podcast success isn't just about downloads and metrics 14:00 Turning podcast guests into long-term relationships 16:00 How to become memorable and stand out 19:00 Using creativity to make podcast conversations memorable 21:00 What has been working for client acquisition 23:00 Expanding People Bound Marketing into Scandinavia 25:00 Using AI to streamline podcast production 28:00 Where Carlos draws the line with AI-generated content 🔗 Connect with Carlos Ponce 👤 LinkedIn:   / carlosponcerobles   🌐 Website:   / advancio   🔗 Connect with Mediosta Talks 📅 Book a discovery call: https://calendly.com/katarzyna-medios... 🌐 Website: https://mediosta.com 💼 LinkedIn:   / mediostaai   #B2BMarketing #PodcastMarketing #ContentMarketing #AIMarketing #GrowthPodcast #MediostaTalks