Chrysler Was Nearly Dead in 1980 — Then Came the Minivan

In the early 1980s, Chrysler was fighting for survival. Years of poor product decisions, quality problems, falling sales, the oil crisis, and massive financial losses had pushed one of America’s largest automakers dangerously close to collapse. Then came Lee Iacocca, a controversial government-backed rescue, the K-car—and eventually one of the most important vehicles Chrysler would ever create: the minivan. In this documentary, we explore how Chrysler went from near bankruptcy to one of the most remarkable automotive turnarounds of the 1980s. We look at why Chrysler was struggling, why Congress nearly refused to help, how Iacocca restructured the company, and how the Dodge Caravan and Plymouth Voyager helped create an entirely new segment of the American auto market. This is the story of how a company that was nearly dead found its next great idea—and changed the family car forever. If you enjoy automotive history, corporate turnarounds, business strategy, and the financial stories behind the world’s biggest car companies, subscribe for more documentaries. Music Attributions Darkest Child A by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license. https://creativecommons.org/licenses/... Source: http://incompetech.com/music/royalty-... Artist: http://incompetech.com/ Constancy Part 3 - The Descent by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license. https://creativecommons.org/licenses/... Source: http://incompetech.com/music/royalty-... Artist: http://incompetech.com/ Constancy Part 2 - The Descent by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license. https://creativecommons.org/licenses/... Source: http://incompetech.com/music/royalty-... Artist: http://incompetech.com/ Constance - The Descent by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license. https://creativecommons.org/licenses/... Source: http://incompetech.com/music/royalty-... Artist: http://incompetech.com/ #Chrysler #AutomotiveHistory #LeeIacocca #BusinessHistory