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Companies commonly think they're communicating their brand story clearly, but 69% of B2B buyers report glaring inconsistencies between what websites claim and what sales reps say to customers. Your marketing team might understand the message perfectly, but if your sales team won’t retell it authentically, you're actively contradicting yourself in front of prospects. Robert Rose argues for implementing what he calls “the retell test” to ensure your story survives real-world customer conversations. Read this week's Rose-Colored Glasses for his simple cross-pollination process that turns team understanding into consistent customer messaging. 📣So what do you think? Do your sales and marketing teams communicate the same brand story to prospects? What's the biggest disconnect you've noticed? Let us know in the comments. 👀 Related: Why Marketers Should Speak Plainly: 3 Drills To Remove Jargon https://contentmarketinginstitute.com... ⭐️Sources: https://www.gartner.com/en/newsroom/p... https://hbr.org/2015/03/why-strategy-... https://contentmarketinginstitute.com... https://contentmarketinginstitute.com... https://www.forrester.com/blogs/the-t... https://store.hbr.org/product/avoidin... https://eprints.soton.ac.uk/412654/1/...