Events That Build Authority: Event Planning for Entrepreneurs with Jo Spehr | Episode 206

Christine sits down with Jo Spehr, Founder and Director of Empire Events, a premium event strategy and management company trusted by 6, 7, and 8-figure entrepreneurs to deliver world-class experiences that build authority, deepen connection, and accelerate business growth. Topics covered in this episode: Why in-person events build trust and authority as online content gets diluted by AI What experienced event management support actually handles behind the scenes The real time, financial cost, and moving parts behind planning an event Why even seasoned event planners hit unexpected challenges — and why a solid framework matters Inside Dream Fest: running an 800-person, three-day event for entrepreneurs Bali retreats vs. large-scale events: flexibility, intimacy, and trade-offs Why Jo recommends 6 months of proving your business model before you invest in events How events fit into your existing customer journey and business ecosystem Why events are marketing tools first, not profit centers Building a signature event: the minimum 6-month journey Christine's experience running nearly 20 events this year and how working with Jo shaped the Inspire Awards Jo's motivational quote, book recommendations, and who's coming up next on the show About Jo Spehr: Jo Spehr is the Founder and Director of Empire Events, a premium event strategy and management company trusted by 6, 7 and 8 figure entrepreneurs to deliver world class experiences that build authority, deepen connection and accelerate business growth. Connect with Jo: Instagram:   / jojo_spehr   More: https://msha.ke/theempireevents 🎧 Subscribe to The Corporate Escapists for more conversations on leadership, careers, and building a life beyond the cubicle. GET THE LATEST ISSUE OF THE MAGAZINE NOW: https://www.thecorporateescapists.com... 🔥 Meet Your Host, Christine Innes – 6× #1 International Bestselling Author, Editor, TV Show & Podcast Host, Speaker, and Educator. Once a high-flying corporate queen, I had the title, the salary, the lifestyle… but felt completely dead inside. Hitting rock bottom forced me to face the truth: I didn’t know who I really was. Through years of inner work, I rebuilt my life and designed a business that lights me up — and now I help others do the same. Today, I show entrepreneurs, leaders, and changemakers how to use their story to build visibility, attract more clients, and create a legacy that matters. ✨ Follow me for daily inspiration and strategies to escape the ordinary, share your story with confidence, and finally be SEEN. 👉 Join my world: Facebook:   / christineinnescoach   Instagram:   / christine_innes   Community: https://bit.ly/theescapeeclub