Inside the Rise of METALAB - Jake Axelrod

In this episode of Exceptional, I sit down with Jake Axelrod, founder of METALAB, to unpack the journey of building one of South Africa’s leading supplement brands. We discuss the early days, the biggest challenges, lessons on scaling a consumer brand, marketing, product development, and what it takes to build a business that stands out in a competitive market. This episode of Exceptional is brought to you by Heir Digital, the paid media growth partner for leading consumer brands: www.heirdigital.com Connect with your host Matthew Weyers on LinkedIn:   / matthew-weyers5