The Truth About Beauty Standards + Building a Beauty Brand | Lyndsay Craig

Has social media changed beauty for the better — or created standards none of us can actually live up to? This week on Miss Matched, Nicole sits down with beauty industry veteran and entrepreneur Lyndsay Craig to talk about how the beauty world has evolved after more than 20 years working behind the scenes with major brands. From kids shopping at Sephora younger than ever and the pressure of unrealistic beauty standards, to influencer and celebrity beauty brands, AI, K-beauty and the products actually worth the hype — Lyndsay gives us an insider's look at where the industry is headed. Then, we get into the business of beauty. After spending years helping other brands launch and grow through her agency, Lyndsay Craig Beauty, Lyndsay decided to create something of her own. But the idea came from an unexpected and deeply personal place. After her son experienced a serious medical emergency and underwent multiple lifesaving surgeries at SickKids, something Lyndsay learned during his recovery stayed with her. Years later, combined with life as the mom of a young hockey player, that experience inspired Happy Squad — a Canadian personal care brand designed with young athletes and teens in mind. We talk about finding white space in a crowded market, the two-year product development process, the realities of entrepreneurship, trusting an idea enough to invest in it, and turning one of her family's darkest chapters into something with purpose. PLUS: Lyndsay shares the beauty products she can't live without and her summer beauty dos and don'ts. In this episode: • How beauty standards have changed • Social media, influencers and unrealistic beauty expectations • Why younger kids are becoming beauty consumers • AI, K-beauty and the future of skincare • Celebrity beauty brands • What actually makes a beauty brand successful • How to take a product from idea to market • The story behind Happy Squad • Entrepreneurship, motherhood and resilience • Lyndsay's must-have beauty products ✨ Subscribe to Miss Matched for conversations about relationships, confidence, career, identity, wellness and figuring life out — because there's no one right path, only the one that's true to you. ✨ CHECK OUT MY SOCIALS✨ Instagram   / missmatchedpod   Personal Instagram:   / nicoleservinis   TikTok   / missmatchedpodcast   Spotify https://open.spotify.com/show/1BXld2O... Apple https://podcasts.apple.com/bg/podcast...