Crisis Communications: Taking Action & Preparing for the Future

A crisis rarely announces itself in advance, but the organizations that handle one well almost always did their real work beforehand. In this session, ContactMonkey is joined by Priya Bates, President of Inner Strength Communication, to break down a practical framework for crisis communication that applies whether you're dealing with a reorg, a natural disaster, a labor dispute, or an economic downturn. Priya walks through her "stoplight" model: planning and preparing before a crisis hits, keeping people calm and connected during it, and researching and recommending improvements after. You'll get the building blocks of a real crisis plan, stakeholder analysis, channel mapping, clear roles and approval processes, and key messaging, plus a manager fact sheet template that keeps messaging consistent across an entire organization. Priya also introduces a simple but powerful measurement framework: outputs (what you did), outtakes (who engaged with it), and outcomes (what actually changed as a result), and how to use that framework to prove the value of your communications work after the fact. Want a platform built to help you track engagement during a crisis and every day after it? Book a free ContactMonkey demo: https://www.contactmonkey.com/interna... Follow us: LinkedIn: linkedin.com/company/contactmonkey/ #InternalComms #ContactMonkey #Outlook #EmployeeEngagement #InternalEmail #InternalCommunications #EmployeeCommunications #hrtech