AWS Innovate March 2024 | How Mixbook leveraged genAI to offer personalized experiences | AWS Events

Mixbook creates personalized photo books and photo-related products for its customers. Mixbook wanted to enhance their customer experiences using generative AI, so they partnered with Mission Cloud to build a solution that would further personalize these unique photo books and products with both AI-driven recommendations and AI-generated images for backgrounds, stickers, and decorations. The solution combined Amazon SageMaker, Amazon Bedrock, and Amazon Rekognition to offer high-quality and original image suggestions based on user profiles. In this session, we'll explore how to leverage native ML services along with Foundation Models and Bedrock, to create best-in-class customer experiences. We'll discuss how to make appropriate recommendations that align with the customer's brand, all while allowing for innovative and diverse interactions. Check out more sessions from Innovate here: https://go.aws/3W4CuVR Learn more about AWS events: https://go.aws/3kss9CP Subscribe: More AWS videos: http://bit.ly/2O3zS75 More AWS events videos: http://bit.ly/316g9t4 ABOUT AWS Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world’s most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster. #AWSEvents