They Wouldn't Let Her Say 'Period'

Lauren Schulte Wang has had to fight every major ad platform- Meta, Instagram, YouTube, Google, Amazon- just to say the word "period" in an ad, while men's sexual health brands face no such resistance. She's built the #1 selling menstrual discs and cups anyway. Key Takeaways: -Knowing the platforms won't give you clear rules. -Recognize the double standard, and keep building anyway. -Don't chase retail before your flywheel is ready. -Build AI adoption around personal benefit, not company mandate. -Learn to trust your own instinct, not just your team's. The Flex Co. grew tens of millions of dollars in revenue through DTC alone before entering retail, a deliberate sequencing that let the brand build a cost-effective marketing flywheel and the supply chain and finance infrastructure retail requires, rather than rushing into big-box shelf space it wasn't ready to defend. 🎧 Join me and subscribe for more: https://podcasts.apple.com/us/podcast... Connect with us: 📌The Flex Co. Website: https://flexfits.com/ 📌LinkedIn Lauren:   / laurenschulte   📌Instagram Lauren:   / laurenschultewang   📌Work with She Built It® Media: https://shebuiltit.com/work-with-us 📌She Built It® Instagram:   / shebuiltit   📌She Built It® CEO, Melanie Barr Instagram:   / melaniejbarr   📌Melanie Barr LinkedIn:   / melaniejbarr   📌She Built It® LinkedIn:   / she-built-it   #SheBuiltIt #WomensHealth #MarketingStrategy