Classic Hollywood with Peter Jones: Saul Bass

Before Saul Bass, title credits were merely a listing of names that appeared before a film began. Bass believed that the first frame of the picture should be the first frame of the story. So, he designed thematic opening title sequences for "Around the World in 80 Days," "It's a Mad, Mad, Mad, Mad World," "West Side Story," "Psycho," "Vertigo," "Spartacus," and more recently "Age of Innocence," and "Cape Fear." He went on to design the corporate logos for such companies as Quaker Oats, United Airlines, Rockwell, AT&T and Continental Airlines. Meet this man who is concisely eloquent with both word and image. Bass died on April 25, 1996.