Art Inside | The Story of Estro

For the past five years, we've been building. Business centres across the UAE and Saudi Arabia under The Place. Homes in JVC with The Orchard Place. Different projects, built by the same team, to the same standard. Now we've brought it all together under one name: Estro. In this film, the people who design, build, and run our spaces share what "Art Inside" means to them, from the details you'll never see, to the life that fills a space once you're in it. Because for us, it was never about square metres. It's about the experience of the people who live and work in what we make. This is Estro. Art Inside. — Estro is a real estate developer behind The Place business centres, The Orchard Place residences in JVC, and upcoming projects including The Place Collection, Sports City, and Meydan Horizon.