Farheen Salman - Keynote on "The Age of Unreasonable" | Chatter in the Jungle Ep.1

Chatter In The Jungle - Episode 1 We sat down with Farheen Salman, Chairperson of the Pakistan Advertisers Society (PAS) and CEO of Ismail Group's food division MADsemble 2026 for an honest look at” Who has actually become unreasonable — the consumer, the brand, or the industry?” In this episode of Chatter in the Jungle, we talk about: • Where Pakistani marketing stands today • Surviving digital disruption, volatility and P&L pressure • Rethinking media spend: OTT vs conventional media • Whether brands have really cracked the Gen Z code • The most unreasonable thing Farheen Salman has done in her career ⏱ TIMESTAMPS 00:00 Intro 00:36 Where does Pakistani marketing stand today? 03:31 Surviving digital disruption and P&L pressure 07:30 Rethinking media spend: OTT vs conventional 10:12 Has she cracked the Gen Z code? 13:26 The most unreasonable thing she's done 16:30 Outro 🎙️ GUEST Farheen Salman, Chairperson, Pakistan Advertisers Society | CEO, Ismail Group Food Division 🎙️HOST Ali A. Rizvi, Tribal Chief Recorded live at MADsemble 2026 🌴 ABOUT CHATTER IN THE JUNGLE Chatter in the Jungle is The Jungle's podcast: unfiltered conversations with the people behind Pakistan's biggest brands, campaigns and ideas. Expect sharp takes, honest stories and a little jungle mischief. New episodes every [day]. Subscribe so you never miss one! 👉 Enjoyed this? Subscribe for more conversations with the people behind Pakistan's biggest brands and campaigns. 📖 Campaign breakdowns, hot takes and ad-industry stories: Instagram: @thejungle.today #ChatterInTheJungle #PakistaniAdvertising #FarheenSalman #MADsemble2026 #thejungletoday #PAS #Podcast ===================================== TAGS ===================================== Farheen Salman, Farheen Salman interview, Farheen Salman Ismail Group, Ismail Group, Pakistan Advertisers Society, PAS Pakistan, MADsemble 2026, MADsemble, Chatter in the Jungle, The Jungle, thejungle.today, Pakistani advertising, Pakistani advertising industry, advertising in Pakistan, future of advertising Pakistan, advertising trends Pakistan, Pakistani ad campaigns, Pakistani brands, marketing podcast Pakistan, advertising podcast, Pakistani podcast, CEO interview Pakistan, brand strategy Pakistan