The Supplement Industry Is Lying to Your Clients | E14

What are your clients actually getting from the supplements they take? In Episode 14 of the Built by Benson Podcast, Jesse Benson sits down with Roger Noujeim, CEO of Unity Nutrition, for a conversation about supplementation, performance, hydration, recovery, and the standards coaches should understand before recommending products to their clients. They break down the role of NSF Certified for Sport, why third-party certification matters, and what trainers and consumers should pay attention to beyond the claims on the front of a supplement package. Roger and Jesse also explore Unity Nutrition’s performance system, including Elevate Performance Coffee, Active Hydration, and Complete Recovery, and discuss how supplementation can fit alongside nutrition rather than replacing whole, nutrient-dense foods. Jesse emphasizes that supplements are intended to supplement an existing diet, not replace it. They also get into a bigger responsibility for personal trainers: understanding the products they recommend, experiencing them personally where appropriate, staying within their professional role, and helping clients make more informed decisions. For coaches, the conversation goes beyond supplements. It’s about raising the standard of the service you provide and understanding that your own energy, education, and preparation can influence the client experience. 🎙️ Built by Benson Podcast - Hosted by Jesse Benson Subscribe for more conversations about personal training, fitness careers, coaching, entrepreneurship, health, and the future of the fitness industry. #BuiltByBenson #SportsNutrition #PersonalTraining