Cartonize 2026: The Supply Chain Gap

Technologists see what's possible. Practitioners are trying to make payroll and move product out the door. And that disconnect between what vendors are selling and what operators actually need is wider than most people in the industry are willing to acknowledge. In this episode of Cartonize, James Malley sits down with Guy Courtin of Tecsys, an analyst turned practitioner with nearly 30 years in supply chain, for an honest conversation about why that gap exists, why AI is making it worse, and what it actually takes to close it. What you'll take away: Why the gap between technologists and practitioners keeps widening, and what to do about it What orchestration means in practice and why most companies are thinking about it wrong Why AI is being oversold at the platform level and where it actually delivers value in the supply chain What mission critical means for your business and why Amazon's definition doesn't apply to everyone Why supply chain is fundamentally about exception handling and how to build an organization that's ready for it Learn more about Paccurate's partnership with Tecsys: https://paccurate.io/partners/tecsys