25 - Scaling Affiliate Programs Globally with Winona Bak

In this episode I talk with Winona Bak, Senior Marketing Manager for Affiliate & Partnerships at KUPONA GmbH in Berlin, freshly nominated for the Top 50 Voices at the European Affiliate Awards 2026, about scaling affiliate programs across Europe. She shares her insights on: ✅ Her path from junior online marketer to leading international affiliate strategy ✅ What it takes to scale an advertiser into new markets: trust-building, culture and currency differences ✅ Why patience and honesty beat "blind copy-paste" strategies abroad ✅ Her Top 50 nomination and what it means to her 🔗 Winona Bak on LinkedIn:   / winona-bak-b95008209   🔗 KUPONA GmbH:   / kupona   Affiliate Dialogues is powered by ad4mat.