If I Started an HVAC Company Today, Here’s How I’d Rank #1 on Google Maps
Todd Anderson - SEO for the Trades
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If I Started an HVAC Company Today, Here’s How I’d Rank #1 on Google Maps
248 просмотров · 9 дней назад
Todd Anderson - SEO for the Trades
206 подписчиков
248 просмотров · 9 дней назад
Want to know which part of your market is actually beatable on Google Maps? We'll check it live, show you where the opportunity is, and tell you exactly what we'd attack. Takes about 15 minutes, and you keep the findings either way: https://cascadewebsolutions.co/
If I started an HVAC company today with zero reviews, no website, and no reputation, I wouldn't start by grinding on SEO. I'd start by finding the right market.
In this video I show you the exact research process I used to find a weak HVAC pocket in West Arvada. The area showed roughly $176,000 in median household income and an $872,000 median home value, while one of the companies dominating the Google Maps pack had only around 110 reviews, weak review velocity, and an extremely thin local landing page.
That's the kind of market I'm looking for. Affluent homeowners, strong buying power, and a competitor that's asleep at the wheel.
Then I walk through exactly how I'd attack it from zero. Physical location, Google Business Profile, local landing page, citations, reviews, off-page proof, and the month-by-month timeline I'd use to start taking rankings and calls.
What's covered:
How I research a market before spending a dollar on SEO
Why the biggest company in the city isn't always the competitor you should target
The live West Arvada HVAC market I found
The 110-review competitor sitting on a valuable Google Maps position
How I evaluate review velocity, on-page SEO, and local competition
How I'd choose the physical location for a new Google Business Profile
The landing page, citation, review, and off-page strategy I'd build around it
What months 1 through 6 would actually look like
Why I expect the first calls to start showing up around month three
The ROI math using 45 calls per month, a 35% close rate, and roughly $4,000 customer LTV
The biggest mistake most home service companies make is starting with execution instead of research.
A great SEO campaign in the wrong market is still the wrong campaign. But if you find an affluent pocket with weak competition first, the execution becomes a lot more mechanical.
One season of real work can beat a competitor that's been coasting for a decade.
CHAPTERS
00:00 Introduction
1:09 Market Research Strategy
4:46 Analyzing the Competition
7:15 Physical Address and Google Profile Setup
10:28 Landing Page and Off-Page SEO
12:51 ROI and Ranking Timeline
19:02 Final Playbook and Next Steps
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Drop your city and trade in the comments and I'll break down more markets like this in future videos.
#localseo #googlemaps #hvacmarketing #googlebusinessprofile #hvacbusiness #homeservices #contractormarketing