Carrier Data Doesn’t Lie – Garrett Allen on Building Trust, Lane Loyalty, and Freightproof Strategy

In this episode of The Long Haul, Adam sits down with Garrett Allen to talk about the one thing that brokers, shippers, and carriers say they value — but few actually use to make better decisions: data. Garrett unpacks how small fleets can use their own performance metrics to create stronger partnerships, land dedicated lanes, and rise above the noise in a market full of volatility and skepticism. We dig into trust-building, performance proof, bid season, and why data transparency is the future of reliable freight — whether you’re a one-truck authority or scaling up to 10. This one is about earning freight, not just chasing it.