12 Ad Inspiration Sources That Never Expire

Every six months there's a new "winning" ad format like VSLs, claymation, or AI UGC. Half of them stop working just as fast as they started. Formats come and go. What doesn't expire is where you go looking for your next idea. In this video, we cover the 12 sources of ad inspiration that produce testable ideas regardless of what's trending this month, from support tickets and reviews to competitor ads, search query data, and your own creative library. Chapters: 0:00 Intro: Ad formats expire, inspiration sources don't 0:24 1. Support tickets and customer feedback emails 0:56 2. Your customer reviews 1:40 3. Competitor reviews 1:58 4. Ad comments 2:23 5. Competitor ads 3:39 6. Brands in adjacent industries 4:06 7. Content creators 5:01 8. Search query data (on-site, Google Search, chatbots) 5:54 9. Your own ad creative 6:45 10. Monthly team retros 7:15 11. User interviews 7:40 12. Peer networks and communities 8:07 Recap and homework Focal is the digital asset management (DAM) platform built for performance advertising teams. One place to manage, launch, and learn from your ad creatives, replacing the messy stack of Drive, Slack, and spreadsheets. For more information, visit: https://focal.inc/