The Exhibitor Mistakes Costing You Leads at Every Event

Grab Your Tickets for B2B Marketing Live Here: https://www.b2bmarketingexpo.co.uk/ti... Eve and Franky run B2B Marketing Live, one of the busiest events in the UK marketing calendar, and they think most exhibitors are still getting the basics wrong. They break down the real difference between showing up to an event and actually working it, whether you are walking the floor as a visitor, running a stand as an exhibitor, or taking the mic as a speaker, and why the businesses winning at events treat them as a long relationship rather than a one day sales pitch. They walk through exactly what a visitor should plan before setting foot on the show floor, why some exhibitors are easy to spot and easy to avoid, and why chasing a huge number of rushed leads in one day is a worse strategy than having ten genuinely useful conversations. There is a properly practical breakdown of what makes a good exhibitor stand, why under staffed stands quietly bleed value all day long, and why speaking at an event is one of the most underrated ways to build trust with a room full of potential customers. They close out with why LinkedIn has completely changed how events get promoted and followed up on, and what is coming up at B2B Marketing Live this year. Want to launch a B2B podcast that actually drives pipeline? Visit https://lrb.media and book a call. Chapters: 0:00 Introduction 0:40 Why Event Value Has Not Disappeared Since Covid 2:00 The Visitor's Guide to Getting Something Out of an Event 4:11 Why Chasing 100 Leads a Day Is the Wrong Goal 7:08 What a Good Exhibitor Plan Actually Looks Like 9:57 Why Under Staffed Stands Lose the Most Leads 11:07 Speaking at Events: The Do's and Don'ts 15:49 How LinkedIn Changed What Events Are For 21:07 The Follow Up Mistake Most Businesses Still Make 25:52 What's Coming Up at B2B Marketing Live in 2026 Subscribe for fortnightly conversations with the marketers cutting through crowded B2B markets. Find The Crowded Market here: 🎥 Watch on YouTube:    / @thecrowdedmarket   🎧 Listen on Spotify: https://open.spotify.com/show/31VV1cN... 🎧 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast... 🔗 Follow on LinkedIn:   / the-crowded-market-podcast   📰 Subscribe to the newsletter: https://www.linkedin.com/build-relati...