How to Build a Complete Brand Identity | Design Process Part - 1

In this brand identity design project, I’m taking you through the complete logo design and branding process for Coastal Brewing Co., a fictional sparkling beverage brand inspired by the coast. The goal was to create a modern, fresh, energetic, and memorable brand identity that could work across packaging and other brand touchpoints. Instead of relying on obvious coastal symbols like waves, water drops, boats, or trees, I explored a more distinctive visual direction for the brand. In this logo design process, you’ll see how I approach a real-world branding project from the initial brief and research to creative direction, moodboarding, logo sketching, and vector development in Adobe Illustrator.    / @abdulskstudio   ━━━━━━━━━━━━━━━━━━━━━━━ ⏱️ Chapters 00:00 — Timelapse 00:25 — Brand Brief 01:13 — Research 01:47 — Moodboard 02:23 — Sketching 03:38 — Digitalizing the Logo 04:09 — Typography & Font Selection 05:11 — Color Selection 05:42 — Final Identity & Part 2 Preview ━━━━━━━━━━━━━━━━━━━━━━━ 🎨 Software Used • Adobe Illustrator • Adobe Photoshop 📱 Follow Me   / abdulskdesigner     / abdulskdesigner   📩 Business Enquiries abdulskstudio@gmail.com ━━━━━━━━━━━━━━━━━━━━━━━ This project is part of my complete branding process, where I share how I develop logos and visual identities from the initial idea through to the final presentation. 📦 Part 2 — Packaging Design In Part 2, I'll take the Coastal Brewing Co. brand identity further and apply the logo, typography, colors, and visual system to the packaging and final brand mockups. If you're interested in logo design, brand identity design, graphic design, packaging design, Adobe Illustrator, and real-world branding workflows, this series is for you. ☕ Want to see another complete branding project? Check out my coffee brand identity project, where I take a brand from research and concept development through to the final identity and presentation. 💬 Your Turn If you were designing this brand, would you have taken the same logo direction—or chosen a completely different concept? Tell me what you think in the comments. I’d genuinely like to hear your design perspective. 📌 Topics Covered Coffee Brand Identity Brand Identity Design Coffee Branding Logo Design Process Brand Strategy Logo Sketching Packaging Design Typography Brand Presentation Graphic Design Process Adobe Illustrator Tutorial Creative Workflow 👉 Subscribe to follow more logo design processes, brand identity projects, Illustrator workflows, and practical branding lessons. More branding projects and design experiments are coming.