빨리빨리 Country, 3-Hour Lines: Explain This

Korea is the land of 빨리빨리 (hurry, hurry). So why would people line up overnight for a Chipotle opening in Gangnam? In this episode, Hyunwoo (Talk To Me In Korean) and Nidhi (Kalphabets) try to solve a Korean paradox: people who can't stand waiting will happily "open run" for hours. Nidhi's theory is that there are two kinds of waiting. The wait you didn't choose feels like wasted time. The wait you chose becomes part of the experience. We talk about: The Chipotle "open run" and the "how to order at Chipotle" trend Why Koreans rehearse their order before reaching the counter Not wanting to be the reason someone else is waiting (elevators, subway gates, ordering lines) Racing to the fastest passport lane at Incheon Airport, and then waiting for your bag anyway Hyunwoo's pro tip for group dinners: sit next to the ordering tablet Kiosks: efficient, or missing the human connection? "다른 거 드시네요" and how a barista accidentally lost a regular customer Why Korean audiences leave right after a talk, while global audiences stay to chat Why a long line works as a signal in a dense city like Seoul #KoreaWhy #KoreanCulture #빨리빨리 #LifeInKorea #TalkToMeInKorean Follow Nidhi & Hyunwoo's other activities here:   / nidhisdiaryy     / hyunwoosun_ttmik