Haseens presented a romantic vision of bridal formal dressing#LAAMFashionWeek #LFWS2 #Haseens #lfw
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Haseens presented a romantic vision of bridal formal dressing#LAAMFashionWeek #LFWS2 #Haseens #lfw
2 681 просмотр · 1 дн. назад
faisalsatti
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2 681 просмотр · 1 дн. назад
HASEENS
#LAAMFashionWeek #LFWS2 #Haseens #lfw
Haseens presented a romantic vision of bridal and formal dressing, pairing intricate handwork with fresh roses, gajras and statement jewellery.
Dusky pink, sage, rust and deep maroon defined the palette, while veils, ruffles and flowing drapes introduced softness and movement.
Drawing on heirloom aesthetics and ceremonial dressing, the collection balanced richly worked surfaces with romantic styling to evoke a sense of timeless celebratio
LAHORE - LAAM Fashion Week (LFW) concluded its second edition in Lahore on Monday, bringing four days of runway programming to a close with a final day spanning retail-ready fashion, contemporary high-street labels and designer showcases. Co-created by LAAM and Design651, LAAM Fashion Week continued its runway-to-e-tail model through Season 2, bringing together the breadth of Pakistan’s fashion ecosystem while connecting physical runway showcases with digital discovery, access and commerce. Across four days, Season 2 presented 43 shows and more than 50 designers and brands, spanning established fashion houses, independent designers, contemporary and high-street labels, manufacturing and retail-ready brands, and emerging talent. The second edition also built on the wider scale of the LAAM ecosystem, which includes 5 million+ app downloads, 25 million+ active users, 6 million+ shoppers worldwide, 4,000+ active brands and designers and 250,000+ active products, with deliveries reaching more than 1,200 cities globally. Day 4 opened with the LFW Retail Runway, featuring Rang e Haya, Maria Osama Khan, HARIS N TEHZEEB and Haseens. This was followed by LFW Edit, bringing together Dreams of Arthur, Dhundli Zameen, Edenrobe Ceremonial and KIBO, before the final Designer Showcase of Season 2 featured Ali Xeeshan, Erum Khan, Mohtaram and the grand finale featuring HSY. In keeping with LFW’s digital-first approach, Season 2 was livestreamed through the LAAM App and LAAM Fashion Week website, with ARY Plus, the Official OTT Partner, also taking the runway to audiences beyond the venue. LAAM Fashion Week Season 2 was powered by Haseens and Skynet, long-term partners and proudly homegrown brands that share LFW’s commitment to strengthening Pakistan’s fashion ecosystem. ARY Digital Network joined as Official Media Partner, SALT as Food Partner, while LFW was presented in association with Mercantile Apple Authorized Distributor. LAAM Fashion Week is co-founded by LAAM and Design651, with HSY as Show Director, Nabila and N-Gents as Backstage Partners, Zero Makeup and Nabila Haircare as Beauty Partners, Maheen Kardar as Executive Director Designer Experience and Curation, event production by JBnJaws, Lotus as Strategic Communications Partner, and livestream and connectivity by AI Solutions. The final day opened with the LFW Retail Runway, continuing the platform’s focus on manufacturing-led and retail-ready businesses and their evolution into stronger consumer-facing fashion identities. Rang e Haya presented a collection celebrating modern modest fashion through considered silhouettes, signature prints and refined cutlines. Graceful coverage was paired with a strong contemporary identity, while exclusive in-house prints added depth, individuality and cultural nuance. Clean tailoring, fluid layers and balanced proportions allowed the garments to move easily on the runway, shifting between soft draping and more structured forms. Rooted in confidence, comfort and craftsmanship, the collection positioned modest dressing as a contemporary expression of strength, purpose and elegance. Maria Osama Khan explored heritage-inspired occasion wear through rich velvets, gota and zardozi embellishment. A vibrant palette of olive, coral, crimson and copper was complemented by opulent jewellery and confident styling, bringing colour and richness to the runway. HSY brought LAAM Fashion Week Season 2 to a close with Venus, a Luxury Pret collection inspired by the planet and its celestial beauty. Glamour took centre stage through a striking metallic palette spanning silver, chrome, gold, copper, rose gold, soft pinks and shades of blue.#fasialsatti
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