The Rise and Fall of OMC: How Two Rival Brothers Destroyed a Fortune 500 Company

OMC once controlled over half the world's outboard motor market. Evinrude and Johnson, two legendary brands born in separate barns, merged under one roof and were deliberately forced to compete against each other. The internal rivalry produced the most dominant marine engine company on earth. Then it ate the company alive. From a $1.1 billion Fortune 500 empire to a $95 million bankruptcy auction, this is the story of how a doctrine that built an empire became the doctrine that destroyed it. 🔔 Subscribe for more untold stories from the world of boats, outboards, and the marine industry. Sources: Crowley Marine, "History of Evinrude & OMC" — https://www.crowleymarine.com/d/gener... Encyclopedia.com, "Outboard Marine Corp" — https://www.encyclopedia.com/social-s... Classic Boat Library, "OMC" — https://www.fiberglassics.com/library... NASA Spinoff, "New Outboard Motor Firing on All Pistons" — https://spinoff.nasa.gov/Spinoff2004/... Power & Motoryacht, "The Story of Evinrude Outboard Motors" — https://powerandmotoryacht.com/boats/... Boating Industry, "BRP Evinrude Reveals New Outboard Engines" — https://boatingindustry.com/news/2014... BoatBlurb, "Innovators in Boating: Ole & Ralph Evinrude" — https://www.boatblurb.com/post/innova...