BTI LIVE #11: Finding Your Market: Building a Go-to-Market Strategy

A successful go-to-market strategy starts with understanding your customer. This webinar will explore how early-stage BioTools founders can identify and prioritize target customer segments, conduct meaningful market research, and validate product-market fit before scaling. Panelists will share practical strategies for testing market assumptions, refining product positioning, and building a commercialization roadmap that aligns with customer needs and business goals. Whether you're preparing for your first launch or refining your market strategy, you'll gain actionable insights to help you reach the right customers, reduce commercialization risk, and build a foundation for sustainable growth.