Your Friends Don't Have to Support Your Business in Malawi 🇲🇼

One of the most frustrating things when you start a business is realizing that your friends aren't automatically going to buy from you. But here's the truth: your friends don't have to be your customers. Your friends serve different roles in your life. Some might support you emotionally, some might give you advice, some might work with you, and some might actually become customers. But friendship alone doesn't mean someone needs to buy what you're selling. If you're selling shoes, clothes, food, services or anything else, your focus shouldn't be on convincing every friend you know to buy from you. Find the people who actually need what you're selling. Your friends already know what you're selling. If they need it, they know where to find you. Don't take it personally when someone you know doesn't buy from your business. Learn to separate friendship from customer acquisition. In this video, I break down why your friends aren't necessarily your customers and where you should actually be looking for business. 🇲🇼 Welcome to Mr Stacks — where we talk about the uncomfortable truths about money, business and success. #Malawi #Business #Entrepreneurship #Money #MrStacks