Leading through connection: a CEO's playbook for internal communication and why it matters

FORUM Credit Union's CEO, Doug True, posts on his company intranet almost every day, no comms team filtering it, no ghostwriting. In this conversation with ThoughtFarmer President, Darren Gibbons, Doug breaks down how that habit built one of the most engaged workforces in the credit union industry. You'll learn: Why CEO posts get 3 times the engagement of average news content, and reach 70% more staff Doug's simple content formula: meeting recaps, recognition and anniversaries, kudos, business results, and industry news How to get started with just 20 minutes a week, even if you're not a natural writer The results: 98% member satisfaction, 15 years running as one of Indiana's Best Places to Work, and an average employee tenure of 9 years How Forum uses internal communication to keep a hybrid and remote workforce connected Whether you're in internal comms, HR, or executive leadership at a bank, credit union, or any mid-market organization, this conversation is a practical playbook for using intranet communication to build a more engaged, informed team. Learn more about ThoughtFarmer's intranet software: https://www.thoughtfarmer.com