EP. 11 - If You Aim for Money, You Won’t Get It: The Truth About Entrepreneurship | Samuel & Joy

Building a stable career in America was supposed to be the finish line. For Samuel Christ and Joy Lodra, it was where the real questions started. Samuel Christ and Joy Lodra once had the version of success most people are taught to want: a stable job, a good career, a life built in the US. Then they walked away from it, not once, but repeatedly, through four failed businesses, before finally building Seefluencer. What they found on the other side wasn't a shortcut. It was a harder truth: that focus is expensive, that entrepreneurship might be the toughest path available, and that building something real as partners means giving your best without ever keeping score of who's giving more. Today, Samuel Christ and Joy Lodra are the founders behind Seefluencer, two of Indonesia's most candid voices on what building something real actually costs, as entrepreneurs, as partners, and as fathers. In our conversation, we discuss: • Why they walked away from the definition of success they were taught to chase. • The four failed businesses before Seefluencer, and what kept them going. • What work-life balance actually looks like as a founder and a father. • Why they build their partnership without ever keeping score. • Why focus, not money, was the real thing they had to protect. Success was never the finish line. It was just where the real work began. Shop Samuel & Joy's books here: https://shopee.co.id/seefluencer https://vt.tiktok.com/ZS9SPCqC7YRUE-n... seefluencer.com/books Connect with Tanya Gromenko: Instagram: @tanyagromenko LinkedIn: Tatiana Gromenko