Freeformers unplugged | Into the Burnhamverse (S4, E2)

We’ve been talking for a while about what leaders can learn from social media influencers and content creators: building an audience, showing up consistently and using content to create familiarity, trust and influence. Andy Burnham is one of the first high-profile traditional UK leaders to really embrace that shift. We’ll explore what he’s doing differently, why it matters, and what internal organisational leaders can take from the creator playbook to build their own visibility and influence... something we’re increasingly helping leaders to do too.