Architecture in the Metaverse - Mariana Cabugueira

Architect and urban designer Mariana Cabugueira has bridged the worlds of physical infrastructure with immersive digital realms in the metaverse. In this episode, she traces her path from studying in Lisbon to honing advanced skills in London, and from her years at Zaha Hadid Architects to spearheading ambitious virtual projects. We explore what architects can contribute to the metaverse, how AI and parametric tools are changing workflows, and the challenges of building healthy design cultures. Mariana also talks openly about stepping away from a dream role to start something new. Watch to learn: – What Zaha Hadid Architects was really like inside – How to masterplan a virtual city under impossible deadlines – How AI is fuelling design – The mindset that keeps you relevant in the next wave of architecture 00:00 Intro 01:16 Why architecture? 02:36 Growing up in Portugal and early studies 04:09 Leaving Portugal for London 06:14 Learning curve at the AA 07:32 Landing a role at Zaha Hadid Architects 09:39 Inside Zaha: collaboration and competition 11:19 Tangible vs digital practice 13:29 Transition to metaverse architecture 16:21 Masterplanning a virtual city 18:15 Starting her own practice 19:43 Balancing physical and digital projects 21:07 Designing for human experience in virtual worlds 22:37 Saudi Arabia airport project 26:24 AI and the metaverse 29:13 Tools, software and advice for students 31:10 Building community and working hard 32:40 Gender and representation in architecture 34:09 What’s next for Mariana’s practice 35:21 Adaptability as the real skill 36:34 Closing reflections Hiring or looking for your next job? Head to our website to find out how we can help. https://www.bespokecareers.com/